VFACTS: September 2025 new car sales results for Australia

Yes, it’s that time again. VFACTS new vehicle registration figures are out, with September 2025 looking good for the month but year-to-date figures are still down, only just.

During the month of September, Aussies bought (technically, newly-registered) 101,992 vehicles. That’s up 5.1 per cent on the same month last year, with the YTD total sitting at 914,439, down only 1.4 per cent on the same nine-month period in 2024.

Before we zoom into the various vehicle segments, let’s see which were the most popular new vehicle brands for the month. And it’s no surprise, Toyota remains at the top by a big margin. In fact, the runner-up, Ford, sold less than half as many vehicles.

In the top 10 we see Hyundai sales are on the rise, but the overarching trend is the rising of the Chinese brands. Both BYD and Chery reported triple-digit growth percentages (Chery 172.2 per cent, 3451 sales). Keep in mind Tesla and Polestar no longer report figures in VFACTS – sales of those brands are not included in this report.

See below for the top 10 best-selling car brands for September 2025, including the percentage change from the same month last year in brackets:

Toyota: 18,318 (+1.1% on September 2024)
Ford: 8300 (0.0%)
Kia: 7330 (-4.2%)
Mazda: 7034 (-14.2%)
Hyundai: 6501 (+15.4%)
BYD: 5084 (+178.4%)
GWM: 4945 (+30.1%)
Mitsubishi: 4737 (-22.7%)
MG: 4011 (+4.4%)
Subaru: 3503 (+10.5%)

As for the best-selling vehicles in Australia for September? The Toyota HiLux is back in the lead, overtaking its arch rival, the Ford Ranger. Who’s in the lead so far this year? Toyota has shifted 40,813 HiLuxs and Ford has moved 42,050 Rangers.

See below for the top 10 best-selling vehicles during September 2025, including the percentage change compared with the same month last year:

Toyota HiLux: 5047 (+17%)
Ford Ranger: 4867 (+8.5%)
Ford Everest: 2558 (-11.9%)
Toyota RAV4: 2554 (-50.7%)
Toyota LandCruiser: 2101 (+6.7%)
Chery Tiggo 4: 2048 (new model)
Isuzu D-Max: 1989 (-23.8%)
BYD Sealion 7: 1887 (new model)
Toyota Prado: 1885 (+999%)
Haval Jolion: 1881 (+67.2%)

2025 MG MG3

Starting with the micro, light under $30,000, and light above $30k classes, and it’s the petite Kia Picanto still in the lead, just. The MG3 is catching back up.

Overall sales in September 2025 were as follows, with the percentage change from the same month last year in brackets.

Micro

Kia Picanto: 620 (+0.5% from September 2024)
Fiat 500/Abarth: 38 (-19.1%)

Light under $30,000

MG MG3: 615 (-35.8%)
Mazda2: 324 (-38.4%)
Toyota Yaris: 219 (+68.5%)
Suzuki Swift: 172 (-62.4%)

Light under $30,000

MINI Cooper hatch: 201 (+42.6%)
Hyundai i20: 96 (+182.4%)
Volkswagen Polo: 94 (-62.5%)
MINI Aceman: 54 (new model)
Skoda Fabia: 36 (+24.1%)
Audi A1: 32 (+357.1%)
Citroen C3: 0 (-100%)
Peugeot 208/e208: 0 (new model)

Over in the small under $40,000 class, Toyota and Hyundai dominated, but the new Kia K4 is catching. Mazda3 sales were also not far behind this month.

Overall class sales hit 4892 units, down 7.5 per cent on the same month last year. See below for the full results for this class in September 2025, with the percentage change compared with the same month last year in brackets:

Toyota Corolla: 1137 (-21.8%)
Hyundai i30: 1021 (+5.6%)
Kia K4: 938 (new model)
Mazda3: 861 (+21.6%)
BYD Dolphin: 523 (+417.8%)
MG MG5: 203 (-38.1%)
Subaru Impreza: 147 (+5.0%)
Skoda Scala: 62 (+999%)
Kia Cerato: 0 (-100%)

2025 Kia K4 GT-Line - wheels

In the small above $40,000 class, the VW Golf just edged out in front of its luxury cousin, the Audi A3. MG4 sales continue to dwindle following some time at the top last year and soon after its initial launch in 2023.

Combined, the segment reported 1408 sales, which is down 4.5 per cent for the month. See below for the complete results, with the percentage change compared with the same month last year in brackets:

Volkswagen Golf: 249 (-10.8%)
Audi A3: 215 (+58.1%)
Subaru WRX: 195 (+0.5%)
BMW 1 Series: 167 (+169.4%)
Mercedes-Benz A-Class: 143 (+25.4%)
MG MG4: 117 (-69.6%)
BMW 2 Series Gran Coupe: 96 (+300%)
GWM Ora: 95 (-20.8%)
Honda Civic: 89 (+93.5%)
Cupra Leon: 34 (-5.6%)
Peugeot 308: 7 (-58.8%)
Cupra Born: 1 (-97.3%)
Nissan Leaf: 0 (-100%)
Renault Megane: 0 (-100%)
MINI Clubman: 0 (-100%)
Mercedes-Benz B-Class: 0 (-100%)

Moving up to the larger medium below $60,000 class, and yes, no surprises here. The Toyota Camry remains in the lead. Sales of the BYD Seal were about half that of the Camry, which suggests the majority of buyers in this class are either not interested in an EV or not interested in the Seal, compared with the Camry. However, Seal sales are up 63 per cent compared with a more steady 22 per cent increase for the Camry.

The segment reported 1455 sales for the month, up 22.7 per cent. See below for the full class results, with the percentage change compared with September 2024 in brackets:

Toyota Camry: 896 (+22.1%)
BYD Seal: 450 (+63.6%)
Skoda Octavia: 70 (+75%)
Hyundai Sonata: 23 (-23.3%)
Mazda6: 13 (-86.0%)
Honda Accord: 3 (-62.5%)
Volkswagen Passat: 0 (-100%)

2026 Lexus ES - sedan

Stepping up to the medium above $60,000 segment, BMW 3 Series sales were well in the lead for the month. The comfy Lexus ES came home in second (new model shown above, arriving in Australia in 2026), just beating the Mercedes C-Class.

Combined, the segment reported 620 sales in September, down 14.4 per cent on last September. See below for the full results in this class for September 2025, with the percentage change compared with the same month last year in brackets:

BMW 3 Series: 218 (+11.2%)
Lexus ES: 93 (+97.9%)
Mercedes-Benz C-Class: 92 (-29.8%)
Audi A5: 88 (+528.6%)
Mercedes-Benz CLA: 62 (+6.9%)
BMW i4: 38 (-72.5%)
Alfa Romeo Giulia: 18 (+50.0%)
Hyundai IONIQ 6: 6 (-68.4%)
Volvo V60 Cross Country: 2 (-84.6%)
Genesis G70: 2 (-66.7%)
Audi A4: 1 (-98.2%)
BMW 4 Series Gran Coupe: 0 (-100%)
Jaguar XE: 0 (-100%)
Peugeot 508: 0 (-100.0%)
Volkswagen Arteon: 0 (-100%)
Volvo S60: 0 (-100.0%)

Into the two-car large below $70,000 class, the Skoda Superb did all the heavy lifting, especially considering Citroen has officially left the Australian market. Some models could still be lying around though which is why we see one or two sales pop up every so often.

With 22 units in total, that figure is actually up 340 per cent on the same month last year. See below for the full results for September 2025, with the percentage change compared with the same month last year in brackets:

Skoda Superb: 22 (+340%)
Citroen C5 X: 0 (0.0%)

Moving up, the large above $70,000 segment was led by the Mercedes E-Class, with the BMW 5 Series and i5 coming in equal second place. MG’s new IMG also scored some decent runs.

Combined, this class reported 131 sales overall for the month, down 38.2 per cent on last September. See below for the complete results for this segment, with the percentage change compared with the same month last year in brackets:

Mercedes-Benz E-Class: 39 (-18.8%)
BMW 5 Series: 24 (-48.9%)
BMW i5: 24 (+100%)
Audi A6: 12 (-61.3%)
IM IM5: 10 (new model)
Mercedes-Benz EQE: 8 (-11.1%)
Porsche Taycan: 8 (-79.5%)
Audi A7: 2 (-81.8%)
Audi e-tron GT: 2 (-60.0%)
Genesis G80: 2 (-77.8%)
Maserati Ghibli: 0 (0.0%)
Jaguar XF: 0 (-100%)
Toyota Mirai: 0 (0.0%)

2025 BMW i7

Rounding out the sedans, hatchbacks and wagons, the upper large above $100,000 class was led by the BMW i7, with all competitors dropping off quite a bit. Many models experienced zero sales.

The class reported 17 sales overall for the month, down 55.3 per cent on last September. See below for the full results for this class in September 2025, with the percentage change compared with the same month last year in brackets:

BMW i7: 7 (+75%)
BMW 7 Series: 3 (-40.0%)
Bentley sedan: 2 (+100.0%)
Lexus LS: 2 (+100.0%)
BMW 8 Series Gran Coupe: 1 (0.0%)
Mercedes-Benz S-Class: 1 (-87.5%)
Porsche Panamera: 1 (-80%)
Rolls-Royce Sedan: 0 (0.0%)
Mercedes-AMG GT 4D: 0 (0.0%)
Audi A8: 0 (0.0%)
Lotus Emeya: 0 (0.0%)
Mercedes-Benz EQS: 0 (0.0%)

Into the fun cars, starting with the sports below $80,000 segment, sales of the Ford Mustang dropped off a bit in September from previous months. And in fact it lost the crown as the overall best-selling sports car, to the BMW 2 Series two-door.

This entry segment reported 358 sales overall for the month, down 17.5 per cent. See below for the full results for September, with the percentage change compared with the same month in 2024 in brackets:

Ford Mustang: 117 (-51.3%)
Toyota GR86: 48 (+77.8%)
Mazda MX-5: 61 (-25.6%)
Subaru BRZ: 73 (+17.7%)
MINI Cabrio: 51 (+999%)
Nissan Z: 8 (-65.2%)

One step up, the sports above $80,000 class also experienced a bit of a drop, with 364 sales overall, down 15.3 per cent on the same month last year.

The BMW 2 Series was the best-selling model here, and subsequently the best-selling sports car outright. See below for the full segment results, with the percentage change compared with August 2024 in brackets:

BMW 2 Series coupe/convertible: 153 (+7.7%)
Mercedes-Benz CLE-Class: 77 (+108.1%)
BMW 4 Series Coupe/Conv: 53 (-29.3%)
Porsche Cayman: 24 (-47.8%)
Toyota GR Supra: 20 (-4.8%)
Chevrolet Corvette Stingray: 14 (-62.2%)
Porsche Boxster: 12 (-70.0%)
BMW Z4: 5 (-37.5%)
Lotus Emira: 4 (0.0%)
MG Cyberster: 2 (new model)
Jaguar F-Type: 0 (0.0%)
Audi A5: 0 (-100.0%)
Audi TT: 0 (-100.0%)
Mercedes-Benz C-Class coupe/convertible: 0 (-100%)
Mercedes-Benz E-Class coupe/convertible: 0 (-100%)

2026 Lamborghini Temerario Ad Personam

Rounding out the sports cars with the sports above $200,000 class, Porsche took home the biggest trophy once again, with the legendary 911. It easily outsold all rivals, while the AMG GT, Aston Martin two-door models, and Lamborghini two-door models all crossing the line in second spot.

The class reached 143 sales overall for the month, down 8.3 per cent. See below for the full lineup results for the month, with the percentage change compared with September last year in brackets:

Porsche 911: 59 (-26.3%)
Aston Martin coupe/convertible: 16 (+6.7%)
Lamborghini coupe/convertible: 16 (0.0%)
Mercedes-AMG GT coupe/convertible: 16 (+999%)
Ferrari coupe/convertible: 9 (-50%)
Mercedes-Benz SL-Class: 6 (+999%)
BMW 8 Series: 5 (+150%)
Bentley coupe/convertible: 4 (0.0%)
McLaren coupe/convertible: 4 (-50%)
Lexus LC: 2 (0.0%)
Maserati coupe/convertible: 2 (-60.0%)
Rolls-Royce coupe/convertible: 2 (+100%)
Chevrolet Corvette E-Ray: 1 (-50%)
Chevrolet Corvette Z06: 1 (-75%)

2026 Audi Q3

Out of the overall 101,992 new vehicle registrations in September, 61,381 of those were made up of SUVs. The market share remains at about 60 per cent, making this body style the most popular of them all. The Ford Everest was the best-selling SUV overall for the month, and the Audi Q3 (new model shown, arrives in Australia in 2026) was the best-selling premium SUV.

Sorting by the top three segments, the SUV Medium below $60,000 class contributed the most with 19,431 units (down 1.5 per cent on last September), followed by the SUV Small below $45,000 segment making up 13,757 units (up 25.3 per cent), and the SUV Large below $70,000 class making up 11,304 sales (up 18.6 per cent). So, while the medium class is the most popular, the small category is growing the most, followed by the large SUVs.

See below for the complete results for each SUV category for September 2025, with the percentage change compared with the same month last year in brackets:

Best-selling SUVs – Light

Mazda CX-3: 1188 (-40.1%)
Kia Stonic: 754 (+31.1%)
Hyundai Venue: 750 (+40.2%)
Toyota Yaris Cross: 703 (-26.6%)
Suzuki Jimny: 692 (-17.0%)
Suzuki Fronx: 689 (new model)
Volkswagen T-Cross: 156 (-47.1%)
Suzuki Ignis: 68 (-57.5%)
Hyundai Inster: 57 (new model)
Nissan Juke: 56 (-15.2%)
Alfa Romeo Junior: 23 (new model)
Jeep Avenger: 12 (-12.0%)
Ford Puma: 0 (-100%)
Renault Captur: 0 (-100%)

Best-selling SUVs – Small below $45,000

Chery Tiggo 4 Pro: 2048 (new model)
GWM Haval Jolion: 1881 (+67.2%)
Hyundai Kona: 1844 (+46.3%)
MG ZS: 1596 (-6.5%)
Toyota Corolla Cross: 1055 (+134.4%)
Mazda CX-30: 939 (-21.7%)
Kia Seltos: 938 (+28.3%)
Subaru Crosstrek: 930 (+0.8%)
Chery Omoda 5: 498 (-34.1%)
Honda HR-V: 441 (+52.1%)
Mitsubishi ASX: 422 (-49.0%)
MG S5: 386 (new model)
Nissan Qashqai: 359 (-32.9%)
Mitsubishi Eclipse Cross: 147 (-80.4%)
Skoda Kamiq: 117 (+9.3%)
Suzuki Vitara: 86 (-63.1%)
Renault Duster: 28(new model)
Suzuki S-Cross: 20 (-47.4%)
Renault Arkana: 20 (-20%)
Jeep Compass: 5 (-78.3%)
Mazda MX-30: 0 (-90.5%)

Best-selling SUVs – Small above $45,000

Audi Q3: 506 (+135.3%)
BMW X1: 440 (-13.6%)
Volkswagen T-Roc: 367 (-41.4%)
Volvo XC40: 300 (+30.4%)
Mercedes-Benz GLA-Class: 289 (-33.4%)
Kia EV3: 241 (new model)
Toyota C-HR: 238 (+20.8%)
MINI Countryman: 219 (-36.3%)
BMW X2: 167 (-40.6%)
Lexus LBX: 116 (-4.9%)
Volvo EX30: 108 (-33.7%)
Lexus UX: 101 (+188.6%)
Cupra Formentor: 63 (-31.5%)
Audi Q2: 56 (-32.5%)
Mercedes-Benz EQA: 53 (-15.9%)
Zeekr X: 53 (new model)
Jaguar E-Pace: 18 (+20%)
Renault Megane E-Tech: 14 (+27.3%)
Peugeot 2008: 8 (+33.3%)
Kia Niro: 7 (-95.5%)
Alfa Romeo Tonale: 5 (-61.5%)
Cupra Ateca: 2 (-95.2%)
Volvo C40: 0 (-100%)
Genesis GV60: 0 (-100%)

Best-selling SUVs – Medium below $60,000

Toyota RAV4: 2554 (-50.7%)
BYD Sealion 7: 1887 (new model)
Mitsubishi Outlander: 1785 (-28.8%)
Mazda CX-5: 1725 (-28.8%)
Hyundai Tucson: 1588 (-10.1%)
Subaru Forester: 1414 (+35.1%)
Nissan X-Trail: 1403 (+41.0%)
Kia Sportage: 1336 (-35.0%)
GWM Haval H6: 1037 (-12.3%)
MG HS: 880 (+90.1%)
BYD Sealion 6: 743 (-33.1)
Chery Tiggo 7 Pro: 541 (+140.4%)
Honda CR-V: 376 (+7.1%)
Jaecoo J7: 330 (new model)
Volkswagen Tiguan: 310 (-1.3%)
BYD Atto 3: 288 (-15.0%)
Honda ZR-V: 287 (+38.0%)
Geely EX5: 279 (new model)
Geely Starray: 182 (new model)
GWM Haval H7: 99 (new model)
Skoda Elroq: 77 (new model)
Leapmotor C10: 71 (new model)
Renault Koleos: 61 (+19.6%)
Nissan Ariya: 47 (new model)
SsangYong Korando: 39 (+69.6%)
Skoda Karoq: 27 (-6.9%)
Deepal S07: 23 (new model)
SsangYong Actyon: 22 (new model)
SsangYong Torres: 20 (new model)
Ford Escape: 0 (-100%)
Citroen C5 Aircross: 0 (-100%)

Best-selling SUVs – Medium above $60,000

Mazda CX-60: 451 (+14.8%)
BMW X3: 440 (+90.5%)
Mercedes-Benz GLC: 392 (+107.4%)
Lexus NX: 391 (-21.6%)
Kia EV5: 307 (new model)
Audi Q5: 272 (+34.0%)
Volvo XC60: 239 (+117.3%)
Volkswagen ID.4: 177 (new model)
Porsche Macan: 137 (-61.0%)
Mercedes-Benz GLB: 125 (-22.5%)
Genesis GV70: 117 (+56.0%)
Mercedes-Benz GLC coupe: 112 (+24.4%)
Mercedes-Benz EQB: 88 (+238.5%)
Toyota bZ4x: 80 (+48.1%)
Audi Q4 e-tron: 68 (0.0%)
Range Rover Evoque: 67 (+168.0%)
BMW X4: 59 (-28.9%)
Volkswagen ID.5: 56 (new model)
Audi Q6 e-tron: 53 (new model)
Zeekr 7X: 53 (new model)
Land Rover Discovery Sport: 46 (+43.8%)
Hyundai IONIQ 5: 33 (+73.7%)
Cupra Tavascan: 29 (new model)
Cupra Terramar: 21 (new model)
Maserati Grecale: 21 (+31.3%)
Peugeot 3008: 19 (+216.7%)
Skoda Enyaq: 17 (new model)
Alfa Romeo Stelvio: 6 (-33.3%)
Peugeot 408: 4 (-42.9%)
Subaru Solterra: 2 (-92.3%)
Hyundai Nexo: 0 (0.0%)
Mercedes-Benz EQC: 0 (-100%)
Peugeot 5008: 0 (-100%)

Best-selling SUVs – Large below $70,000

Ford Everest: 2558 (-11.9%)
Toyota Prado: 1885 (+999%)
Subaru Outback: 742 (-4.5%)
Isuzu MU-X: 679 (-48.4%)
Mitsubishi Pajero Sport: 650 (+14.4%)
Kia Sorento: 635 (-8.6%)
Toyota Kluger: 558 (-37.0%)
Hyundai Santa Fe: 551 (+24.7%)
GWM Tank 300: 487 (+57.6%)
Chery Tiggo 8 Pro: 364 (+26.8%)
LDV D90: 329 (+136.7%)
Mazda CX-80: 303 (new model)
Toyota Fortuner: 264 (+20%)
Volkswagen Tiguan Allspace: 226 (-3.8%)
MG QS: 172 (new model)
Hyundai Palisade: 154 (-17.2%)
Volkswagen Tayron: 143 (new model)
Jaecoo J8: 99 (new model)
GWM Tank 500: 96 (-53.6%)
Jaecoo Omoda 9: 91 (new model)
Skoda Kodiaq: 84 (-10.6%)
SsangYong Rexton: 81 (-26.4%)
Deepal E07: 72 (new model)
Jeep Wrangler: 39 (-20.4%)
Nissan Pathfinder: 36 (-5.3%)
Peugeot 5008: 6 (new model)
Volkswagen Passat Alltrack: 0 (-100%)
Mazda CX-8: 0 (-100%)
Mazda CX-9: 0 (-100%)
Dodge Journey: 0 (0.0%)

Best-selling SUVs – Large above $70,000

Land Rover Defender: 341 (+10.4%)
BMW X5: 273 (-9.9%)
Range Rover Sport: 264 (+82.1%)
Lexus RX: 164 (+3.8%)
Mercedes-Benz GLE: 163 (+31.5%)
Mercedes-Benz EQE SUV: 144 (+75.6%)
Porsche Cayenne Coupe: 93 (-11.4%)
Volvo XC90: 87 (+42.6%)
BMW X6: 86 (+30.3%)
Audi Q7: 82 (-10.9%)
Porsche Cayenne: 64 (-22.9%)
BMW iX: 58 (+38.1%)
Mazda CX-90: 54 (-35.7%)
Volkswagen Touareg: 48 (-55.6%)
Audi Q8: 45 (+12.5%)
Range Rover Velar: 40 (+14.3%)
Ford Mustang Mach-E: 39 (-39.1%)
IM IM6: 30 (new model)
Mazda CX-70: 30 (new model)
Jeep Grand Cherokee: 28 (-39.1%)
Jaguar F-Pace: 23 (-60.3%)
Mercedes-Benz GLE coupe: 22 (-8.3%)
Genesis GV80: 20 (-13.0%)
Kia EV6: 20 (-85.5%)
Volvo EX90: 11 (new model)
Audi Q8 e-tron: 7 (-56.3%)
Genesis GV80 Coupe: 4 (-73.3%)
Jaguar I-Pace: 1 (0.0%)
Lexus RZ: 1 (-93.8%)
Maserati Levante: 1 (-66.7%)

Best-selling SUVs – Upper large below $120,000

Toyota LandCruiser: 1166 (+6.7%)
Nissan Patrol: 468 (-19.9%)
Land Rover Discovery: 41 (+41.4%)
Kia EV9: 25 (-57.6%)
Hyundai IONIQ 9: 6 (new model)

Best-selling SUVs – Upper large above $120,000

BMW X7: 93 (+1.1%)
Lexus GX: 74 (-52.6%)
Mercedes-Benz G-Class: 74 (+184.6%)
Mercedes-Benz EQS SUV: 62 (+933.3%)
Mercedes-Benz GLS: 60 (+17.6%)
GMC Yukon: 52 (new model)
Lexus LX: 52 (+57.6%)
Range Rover: 36 (-25%)
Bentley Bentayga: 9 (+200%)
Lamborghini Urus: 9 (-35.7%)
Aston Martin DBX: 6 (-14.3%)
Ferrari Purosangue: 6 (0.0%)
BMW XM: 3 (-57.1%)
Rolls-Royce Cullinan: 3 (+100%)
Lotus Eletre: 0 (-100%)

2025 Mitsubishi Triton GLX-R - off road

And then lastly, the utes and American pickup trucks. See below for the top 20 best-selling utes in Australia for September 2025, according to VFACTS, including 4×2 and 4×4 and the large above $100,000 segments combined: