As we start to approach the end of the year we can get a bit of an idea of what will be the best-selling vehicles for 2024, with September VFACTS figures showing some interesting trends.
According to the latest report, which compiles new vehicle registrations (excluding Tesla and Polestar), customers picked up 97,020 new vehicles in September. That’s down 12.4 per cent on September 2023, while the year-to-date tally of 927,246 units is up 3.1 per cent.
Kicking off with the most popular new vehicle brands, Toyota remains at the top reporting 18,110 sales. That’s down 13.4 per cent on the same month last year, but its YTD effort is up 18.7 per cent. The rest of the top 10 list remained in the same positions as August, except Mitsubishi overtook Hyundai for fifth spot.
See below for the top 10 best-selling car brands for September 2024, including the percentage change from the same month last year in brackets:
- Toyota: 18,110 (-13.4% on September 2023)
- Ford: 8303 (+3.6%)
- Mazda: 8201 (+2.1%)
- Kia: 7650 (+4.8%)
- Mitsubishi: 6130 (+6.4%)
- Hyundai: 5633 (-9.4%)
- Isuzu: 3929 (-0.1%)
- MG: 3841 (-28.9%)
- GWM: 3802 (+31.2%)
- Subaru: 3169 (-26.3%)
What were the absolute best-selling vehicles in Australia in September? The Toyota RAV4 came through with the goods again, easily out-selling the popular utes from Ford and Toyota. It is experiencing an 85 per cent increase in demand over September last year. However, these figures are for new registrations which means some of these units may have been order quite some time ago.
Sitting in second spot is the Ford Ranger with 4485 sales, which is down 17.5 per cent on the same month last year. HiLux sales are also down, by 25.3 per cent, with 4313 units, but enough for third spot for the month.
Further down the top 10, the Mazda CX-3 jumps into ninth spot, pushing out the Toyota Corolla. See below for the top 10 best-selling vehicles during September 2024, including the percentage change compared with the same month last year:
- Toyota RAV4: 5182 (+85.2% on September 2023)
- Ford Ranger: 4485 (-17.4%)
- Toyota HiLux: 4313 (-25.3%)
- Ford Everest: 2902 (+46.3%)
- Isuzu D-Max: 2612 (-9.5%)
- Mitsubishi Outlander: 2508 (-4.0%)
- Toyota LandCruiser: 2164 (-17.2%)
- Kia Sportage: 2055 (+1.2%)
- Mazda CX-3: 1982 (+29.5)
- Mazda CX-5: 1799 (-4.7%)
Zooming into the vehicle segments, kickig off with micro, light under $30,000, and light above $30k classes. MG is still in front with its MG3, followed by the fun-loving Kia Picanto, and then the Mazda2.
Sales for September 2024 were as follows, with the percentage change from September last year in brackets.
Micro
- Kia Picanto: 617 (-33.9% from September 2023)
- Fiat 500/Abarth: 47 (-25.4%)
Light under $30,000
- MG MG3: 958 (-33.6%)
- Mazda2: 526 (+63.9%)
- Suzuki Swift: 458 (-27.5%)
- Toyota Yaris: 130 (-36.9%)
Light under $30,000
- Volkswagen Polo: 251 (+146.1%)
- MINI hatch: 141 (-40.5%)
- Hyundai i20: 34 (+142.9%)
- Skoda Fabia: 29 (-9.4%)
- MINI Aceman: 12 (new model)
- Audi A1: 7 (-86.0%)
Moving into the small under $40,000 class, and we saw the Toyota Corolla not featuring in the overall top 10, and in fact it’s not even the best-seller here. That crown went to the Kia Cerato for the month.
This segment reported 5289 sales overall, down 0.5 per cent for the month. Year-to-date, the tally is up 23.5 per cent. See below for the full results for this class in September 2024, with the percentage change compared with the same month last year in brackets:
- Kia Cerato: 1588 (+339.9%)
- Toyota Corolla: 1454 (-34.4%)
- Hyundai i30: 967 (-41.3%)
- Mazda3: 708 (+44.2%)
- MG MG5: 328 (-24.9%)
- Subaru Impreza: 140 (+400%)
- BYD Dolphin: 101 (new vehicle)
- Skoda Scala: 3 (-97.8%)
- Hyundai Ioniq: 0 (0.0%)
Shifting into the small above $40,000 class, where there are a lot more model lines, interestingly, it was the MG4 that finished with the most. It set a commanding lead in September, easily outselling the runner up VW Golf.
Class figures topped 1474 units, down 44.1 per cent for the month, contributing to a 2.0 per cent increase across YTD. See below for the complete results for September, with the percentage change compared with the same month last year in brackets:
- MG MG4: 385 (-40.3%)
- Volkswagen Golf: 279 (-35.4%)
- Subaru WRX: 194 (-8.9%)
- Audi A3: 136 (-59.3%)
- GWM Ora: 120 (+69.0%)
- Mercedes-Benz A-Class: 114 (-36.3%)
- BMW 1 Series: 62 (-47.9%)
- Honda Civic: 46 (-70.7%)
- Cupra Born: 37 (-83.0%)
- Cupra Leon: 36 (-23.4%)
- BMW 2 Series Gran Coupe: 24 (-71.8%)
- Nissan Leaf: 23 (-45.2%)
- Peugeot 308: 17 (-48.5%)
- Renault Megane: 1 (-93.8%)
- MINI Clubman: 0 (-98.2%)
- Mercedes-Benz B-Class: 0 (-100%)
- Ford Focus: 0 (-100.0%)
In the medium below $60,000 class, Toyota Camry sales actually dropped off slightly, perhaps with the transition to the new model. It remained as the best-seller nonetheless.
It appears that BYD Seal sales are dropping off, with 275 units in September, down from 570 in August. The remainder of the list continues to dwindle, despite being decent models. This is likely due to the increased popularity of SUVs and utes.
Overall segment figures topped 1186 units for the month, down 15.5 per cent. However, across YTD, things are looking bright, with sales up 109.8 per cent. See below for the full class results, with the percentage change compared with September 2023 in brackets:
- Toyota Camry: 734 (-32.6%)
- BYD Seal: 275 (new vehicle)
- Mazda6: 93 (-7.0%)
- Skoda Octavia: 40 (-73.7%)
- Hyundai Sonata: 30 (+275.0%)
- Honda Accord: 8 (+33.3%)
- Volkswagen Passat: 6 (-87.5%)
Moving into the premium medium above $60,000 segment, and it looks like BMW remains in the lead with its iconic 3 Series. It outsold its main rival, the Mercedes C-Class, and the Beemer’s electric cousin, the i4 to round out the top three.
Class figures reached 724 sales, which is down 69.2 per cent for the month. The YTD figure is down 27.3 per cent. See below for the full results in this class in September 2024, with the percentage change compared with the same month last year in brackets:
- BMW 3 Series: 196 (-22.2%)
- BMW i4: 138 (+253.8%)
- Mercedes-Benz C-Class: 131 (+37.9%)
- Mercedes-Benz CLA: 58 (+28.9%)
- Audi A4: 55 (-24.7%)
- Lexus ES: 47 (-57.3%)
- Hyundai IONIQ 6: 19 (-34.5%)
- Audi A5 Sportback: 14 (-72.0%)
- Volvo V60 Cross Country: 13 (-13.3%)
- Alfa Romeo Giulia: 12 (-40.0%)
- BMW 4 Series Gran Coupe: 10 (-85.7%)
- Peugeot 508: 9 (+80.0%)
- Volvo S60: 9 (-47.1%)
- Genesis G70: 6 (+50.0%)
- Jaguar XE: 6 (0.0%)
- Volkswagen Arteon: 1 (-97.8%)
Over in the large below $70,000 segment, which has seen better days, the Skoda Superb reported 5 sales. That’s it. And for the class. Five. Sales for the month are down 94.6 per cent and down 91.8 per cent across YTD.
See below for the full results for September 2024, with the percentage change compared with the same month last year in brackets:
- Skoda Superb: 5 (-80.8%)
- Citroen C5 X: 0 (-100.0%)
- Kia Stinger: 0 (-100%)
The premium large above $70,000 class was led by the BMW 5 Series in September, followed by the Mercedes-Benz E-Class and then the fully electric Porsche Taycan.
This segment is going reasonably well compared with the non-premium version above. Sales are down 15.5 per cent for the month, with 212 units, and the YTD figure is down 20.1 per cent. But that’s not such a big downturn compared with others for September.
See below for the complete results for this segment, with the percentage change compared with September last year in brackets:
- BMW 5 Series: 59 (+25.5%)
- Mercedes-Benz E-Class: 48 (+4.3%)
- Porsche Taycan: 39 (-27.8%)
- Audi A6: 31 (0.0%)
- Audi A7: 11 (-15.4%)
- Genesis G80: 9 (+800.0%)
- Mercedes-Benz EQE: 9 (-59.1%)
- Audi e-tron GT: 5 (-85.7%)
- Jaguar XF: 1 (0.0%)
- Maserati Ghibli: 0 (-100%)
- Toyota Mirai: 0 (0.0%)
- Mercedes-Benz CLS-Class: 0 (0.0%)
Rounding out the main passenger cars and wagons is the upper large above $100,000 segment. Its best-seller was the fully electric Mercedes EQS, while the petrol-powered brother, the S-Class, came in in second. Others trickled along behind.
The class saw 36 sales in September, and that’s down 41 per cent on last September. So far this year the segment has seen 218 deliveries, down 45.4 per cent. See below for the full results for this class in September 2024, with the percentage change compared with the same month last year in brackets:
- Mercedes-Benz EQS: 11 (+57.1%)
- Mercedes-Benz S-Class: 8 (-11.1%)
- BMW 7 Series: 5 (-64.3%)
- Porsche Panamera: 5 (-37.5%)
- BMW i7: 4 (-50%)
- Bentley sedan: 1 (-66.7%)
- BMW 8 Series Gran Coupe: 1 (-80%)
- Mercedes-AMG GT 4D: 1 (-66.7%)
- Lotus Emeya: 0 (new model)
- Lexus LS: 0 (0.0%)
- Audi A8: 0 (-100.0%)
- Rolls-Royce Sedan: 0 (-100%)
- BMW 6 Series GT: 0 (0.0%)
- Maserati Quattroporte: 0 (0.0)
Into the sports below $80,000 class and the new Ford Mustang is still powering straight to the top since its recent launch. The MX-5 is still going strong, with sales up 32.5 per cent YTD, leaving the BRZ to third spot.
Class totals reached 434 (down 3.6 per cent) for the month and 2697 so far this year (down 40.6 per cent). See below for the full results for September, with the percentage change compared with the same month in 2023 in brackets:
- Ford Mustang: 240 (+900%)
- Mazda MX-5: 82 (+6.5%)
- Subaru BRZ: 62 (-60.8%)
- Toyota GR86: 27 (-70.3%)
- Nissan Z: 23 (-45.2%)
- MINI Cabrio: 0 (-100%)
Up a peg in the sports above $80,000 class and the BMW 2 Series easily out-sold the rest for the month. Its bigger brother, the 4 Series, came in second, followed by the Porsche Cayman.
Overall, the class reported 432 sales, which is down only 0.2 per cent. Year-to-date, the segment has seen 3553 sales, and that’s up 2.9 per cent. See below for the full segment results, with the percentage change compared with September 2023 in brackets:
- BMW 2 Series coupe/convertible: 142 (+75.3%)
- BMW 4 Series coupe/convertible: 75 (-32.4%)
- Porsche Cayman: 46 (+53.3%)
- Porsche Boxster: 40 (+207.7%)
- Chevrolet Corvette Stingray: 37 (-11.9%)
- Mercedes-Benz CLE-Class: 37 (new model)
- Toyota GR Supra: 21 (+50.0%)
- Audi A5: 20 (-9.1%)
- BMW Z4: 8 (+14.3%)
- Lotus Emira: 4 (-84.6%)
- Lexus LC: 2 (-75.0%)
- Audi TT: 0 (-100.0%)
- Jaguar F-Type: 0 (-100%)
- Mercedes-Benz C-Class coupe/convertible: 0 (-100%)
- Mercedes-Benz E-Class coupe/convertible: 0 (-100%)
Lastly for the sports cars, the sports above $200,000 class was once again overpowered by the Porsche 911. It made up 53 per cent market share in September, which is amazing for such a high-end segment.
The segment reported 156 sales overall for the month (down 3.7 per cent), and 1276 units YTD (up 26.1 per cent). See below for the full lineup results for the month, with the percentage change compared with September last year in brackets:
- Porsche 911: 80 (-7.0%)
- Ferrari coupe/convertible: 18 (-21.7%)
- Lamborghini coupe/convertible: 16 (-30.4%)
- Aston Martin coupe/convertible: 15 (+150%)
- McLaren coupe/convertible: 8 (+60.0%)
- Maserati coupe/convertible: 5 (+400.0%)
- Bentley coupe/convertible: 4 (-55.6%)
- Chevrolet Corvette Z06: 4 (new model)
- BMW 8 Series: 2 (-71.4%)
- Chevrolet Corvette E-Ray: 2 (new model)
- Mercedes-AMG GT coupe/convertible: 2 (new model)
- Mercedes-Benz SL-Class: 0 (-100.0%)
- Rolls-Royce coupe/convertible: 0 (0.0%)
Into the SUV segments, and we already know the Toyota RAV4 is the best-selling SUV because it is the best-selling vehicle overall. There’s a change to the best-selling premium SUV, though. It was the BMW X1 in September and not the usual Lexus NX.
For the classes specifically, the SUV Medium below $60,000 segment reported the highest sales, with 19,731 units (up 7.3 per cent for the month), followed by the SUV Small below $45,000 segment with 11,812 sales (down 16.8 per cent), and then the SUV Large below $70,000 class rounding out the top three favourites. It reported 9531 sales (down 17 per cent).
See below for the complete results for each SUV category for September 2024, with the percentage change compared with the same month last year in brackets:
Best-selling SUVs – Light
- Mazda CX-3: 1982 (+29.5%)
- Toyota Yaris Cross: 958 (+49.5%)
- Suzuki Jimny: 834 (+133.0%)
- Kia Stonic: 575 (+10.2%)
- Hyundai Venue: 535 (+9.9%)
- Volkswagen T-Cross: 295 (-40.3%)
- Suzuki Ignis: 160 (+1.3%)
- Nissan Juke: 66 (+8.2%)
- Jeep Avenger: 16 (new model)
- Renault Captur: 7 (-92.4%)
- Ford Puma: 6 (-97.0%)
Best-selling SUVs – Small below $45,000
- MG ZS: 1707 (-32.5%)
- Hyundai Kona: 1260 (+3.4%)
- Mazda CX-30: 1196 (-0.7%)
- GWM Haval Jolion: 1125 (+15.5%)
- Subaru Crosstrek: 923 (-18.6%)
- Mitsubishi ASX: 828 (-29.0%)
- Chery Omoda 5: 756 (+21.2%)
- Mitsubishi Eclipse Cross: 751 (-3.8%)
- Kia Seltos: 731 (-21.9%)
- Volkswagen T-Roc: 626 (-30.4%)
- Nissan Qashqai: 535 (-22.6%)
- Toyota Corolla Cross: 450 (-30.8%)
- Honda HR-V: 290 (+65.7%)
- Suzuki Vitara: 233 (-2.1%)
- Toyota C-HR: 197 (-55.6%)
- Skoda Kamiq: 107 (-32.7%)
- Suzuki S-Cross: 38 (-50.0%)
- Renault Arkana: 25 (-81.5%)
- Jeep Compass: 23 (-71.3%)
- Peugeot 2008: 6 (-76.9%)
- Mazda MX-30: 5 (-89.6%)
- Citroen C4: 0 (-100.0%)
Best-selling SUVs – Small above $45,000
- BMW X1: 509 (-1.4%)
- Mercedes-Benz GLA-Class: 434 (+325.5%)
- MINI Countryman: 344 (+127.8%)
- BMW X2: 281 (+999%)
- Volvo XC40: 230 (-49.2%)
- Audi Q3: 215 (-37.1%)
- Volvo EX30: 163 (new vehicle)
- Kia Niro: 154 (-9.9%)
- Lexus LBX: 122 (new vehicle)
- Audi Q2: 83 (-51.5%)
- Mercedes-Benz EQA: 63 (-41.7%)
- Volvo C40: 42 (-37.3%)
- Lexus UX: 35 (-83.9%)
- Jaguar E-Pace: 15 (+114.3%)
- Alfa Romeo Tonale: 13 (-63.9%)
- Renault Megane E-Tech: 11 (new vehicle)
- Genesis GV60: 3 (-50.0%)
Best-selling SUVs – Medium below $60,000
- Toyota RAV4: 5182 (+85.2%)
- Mitsubishi Outlander: 2508 (-4.0%)
- Kia Sportage: 2055 (+1.2%)
- Mazda CX-5: 1799 (-4.7%)
- Hyundai Tucson: 1766 (+5.2%)
- BYD Sealion 6: 1111 (new vehicle)
- Subaru Forester: 1047 (-26.0%)
- Nissan X-Trail: 995 (-44.2%)
- GWM Haval H6: 907 (+12.7%)
- MG HS: 463 (+33.4%)
- Honda CR-V: 351 (-5.9%)
- BYD Atto 3: 339 (-51.7%)
- Volkswagen Tiguan: 314 (-53.3%)
- GWM Haval H6 GT: 276 (-22.3%)
- Chery Tiggo 7 Pro: 225 (new vehicle)
- Honda ZR-V: 208 (-39.0%)
- SSangYong Torres: 57 (new model)
- Renault Koleos: 51 (-75.8%)
- Skoda Karoq: 29 (-76.8%)
- SsangYong Korando: 23 (-39.5%)
- Citroen C5 Aircross: 12 (0.0%)
- Ford Escape: 7 (-95.7%)
- Peugeot 3008: 6 (-88.2%)
- Jeep Cherokee: 0 (-100%)
Best-selling SUVs – Medium above $60,000
- Lexus NX: 499 (-35.4%)
- Mazda CX-60: 393 (+11.0%)
- Porsche Macan: 351 (+21.0%)
- BMW X3: 231 (-48.9%)
- Audi Q5: 203 (-27.0%)
- Mercedes-Benz GLC: 189 (-58.7%)
- Mercedes-Benz GLB: 161 (+168.3%)
- Volvo XC60: 110 (-38.2%)
- Cupra Formentor: 92 (-35.2%)
- Mercedes-Benz GLC coupe: 90 (-24.4%)
- BMW X4: 83 (+40.7%)
- Genesis GV70: 75 (-50.7%)
- Toyota bZ4x: 54 (new vehicle)
- Cupra Ateca: 42 (+223.1%)
- Land Rover Discovery Sport: 32 (+999%)
- Mercedes-Benz EQB: 26 (-63.4%)
- Range Rover Evoque: 25 (+999%)
- Subaru Solterra: 22 (new vehicle)
- Hyundai IONIQ 5: 19 (-75.0%)
- Maserati Gracale: 16 (-62.8%)
- Alfa Romeo Stelvio: 9 (-10.0%)
- Peugeot 408: 7 (0.0%)
- Peugeot 5008: 5 (-66.7%)
- Mercedes-Benz EQC: 2 (-89.5%)
- Audi Q4: 0 (new vehicle)
- Kia EV5: 0 (new vehicle)
- Hyundai Nexo: 0 (0.0%)
Best-selling SUVs – Large below $70,000
- Ford Everest: 2902 (+46.3%)
- Isuzu MU-X: 1317 (+25.8%)
- Toyota Kluger: 886 (-26.4%)
- Subaru Outback: 777 (-42.7%)
- Kia Sorento: 695 (-21.8%)
- Mitsubishi Pajero Sport: 568 (+158.2%)
- Hyundai Santa Fe: 442 (-24.7%)
- GWM Tank 300: 309 (+930%)
- Chery Tiggo 8 Pro: 287 (new vehicle)
- Volkswagen Tiguan Allspace: 235 (-23.9%)
- Toyota Fortuner: 220 (-19.4%)
- GWM Tank 500: 207 (new vehicle)
- Hyundai Palisade: 186 (-4.6%)
- LDV D90: 139 (-45.1%)
- SsangYong Rexton: 110 (-22.0%)
- Skoda Kodiaq: 94 (-30.9%)
- Mazda CX-8: 66 (-84.9%)
- Jeep Wrangler: 49 (-52.9%)
- Nissan Pathfinder: 38 (-50.0%)
- Mazda CX-9: 2 (-99.2%)
- Volkswagen Passat Alltrack: 1 (-95.0%)
- Toyota Prado: 1 (-99.9%)
- Dodge Journey: 0 (0.0%)
- Mitsubishi Pajero: 0 (-100.0%)
Best-selling SUVs – Large above $70,000
- Land Rover Defender: 309 (-38.3%)
- BMW X5: 303 (+20.7%)
- Lexus RX: 158 (-44.8%)
- Range Rover Sport: 145 (-27.1%)
- Kia EV6: 138 (-31.7%)
- Mercedes-Benz GLE: 124 (+18.1%)
- Volkswagen Touareg: 108 (+80.0%)
- Porsche Cayenne Coupe: 105 (+1.0%)
- Audi Q7: 92 (-39.5%)
- Mazda CX-90: 84 (-16.8%)
- Porsche Cayenne: 83 (+3.8%)
- Mercedes-Benz EQE SUV: 82 (+49.1%)
- BMW X6: 66 (-22.4%)
- Ford Mustang Mach-E: 64 (new model)
- Volvo XC90: 61 (-29.1%)
- Jaguar F-Pace: 58 (+52.6%)
- Jeep Grand Cherokee: 46 (-59.6%)
- BMW iX: 42 (-26.4%)
- Audi Q8: 40 (-2.4%)
- Lexus RZ: 35 (+25.0%)
- Range Rover Velar: 35 (+9.4%)
- Mercedes-Benz GLE coupe: 24 (-20.0%)
- Genesis GV80: 23 (-37.8%)
- Audi e-tron: 16 (-27.3%)
- Genesis GV80 Coupe: 15 (new vehicle)
- Maserati Levante: 3 (0.0%)
- Jaguar I-Pace: 1 (0.0%)
Best-selling SUVs – Upper large below $120,000
- Toyota LandCruiser: 1093 (-22.2%)
- Nissan Patrol: 584 (-51.7%)
- Land Rover Discovery: 29 (-60.3%)
- Kia EV9: 59 (new vehicle)
Best-selling SUVs – Upper large above $120,000
- Lexus GX: 156 (new vehicle)
- BMW X7: 92 (+46.0%)
- Mercedes-Benz GLS: 51 (+34.2%)
- Range Rover: 48 (-37.7%)
- Lexus LX: 33 (-56.6%)
- Mercedes-Benz G-Class: 26 (-42.2%)
- Lamborghini Urus: 14 (+40.0%)
- Aston Martin DBX: 7 (+16.7%)
- BMW XM: 7 (-56.3%)
- Ferrari Purosangue: 6 (new vehicle)
- Mercedes-Benz EQS SUV: 6 (-62.5%)
- Bentley Bentayga: 3 (-76.9%)
- Lotus Eletre: 1 (new vehicle)
- Rolls-Royce Cullinan: 0 (-100%)
And then at the end, we get to the utes and American pickup trucks. See below for the top 15 best-selling utes in Australia for September 2024, according to VFACTS, including 4×2 and 4×4 and the large above $100,000 segments combined:
- Ford Ranger: 4485
- Toyota HiLux: 4313
- Isuzu D-Max: 2612
- Mitsubishi Triton: 1475
- Mazda BT-50: 1265
- Toyota LandCruiser 70: 1071
- Nissan Navara: 803
- GWM Ute: 717
- Volkswagen Amarok: 663
- LDV T60/T60 EV: 407
- SsangYong Musso: 251
- RAM 1500: 241
- Chevrolet Silverado: 199
- Ford F-150: 191
- GWM Alpha: 141
To sum up, there were 97,020 vehicle sales in September, 2024, and that’s down 12.4 per cent on last September. The year-to-date total is 927,246 units, up 3.1 per cent on the same nine-month period in 2023.