MG Motor Australia has aggressively repositioned the entry point to its electric lineup, dropping the drive-away price of its new MG4 EV Urban hatchback to just $29,990 nationwide.
The sub-$30,000 price point has been achieved via a $2000 national cashback offer running until the end of September. The move significantly escalates the price war at the budget end of the local EV market, firmly undercutting traditional compact rivals like the BYD Dolphin and GWM Ora.
The MG4 EV Urban is available in two distinct battery configurations. The entry-level Essence 43, now priced from $29,990 drive-away, utilises a 43kWh lithium-iron phosphate (LFP) battery, providing a claimed 316km WLTP driving range and feeding a front-mounted 110kW electric motor.
Stepping up to the Essence 54 increases the drive-away price to $32,990 (inclusive of the cash-back). It introduces a larger 54kWh battery pack, boosting the WLTP range to 405km and marginally increasing motor output to 118kW.
To capitalise on the upcoming Everything Electric show in Sydney (September 18–20), MG is sweetening the deal further. Customers who place an order for either MG4 EV Urban variant at the event will receive a $500 public charging card, which can alternatively be applied as a direct $500 reduction to the vehicle’s purchase price.
Sister brand IM Motors Australia is also leveraging the event to boost its local profile. Buyers who place a $1000 deposit on the premium IM5 sedan or IM6 SUV at the show will unlock a massive $5000 cash-back, combining an existing $3000 promotion with a dedicated $2000 event bonus.
Both brands will maintain a major presence at the Sydney Showground event. MG’s display will be headlined by the newly announced 325kW MG U9 EV electric ute, the Cyberster roadster, and the HS Super Hybrid+, alongside an extensive test-drive fleet available for attendees.
