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Lamborghini reports best-ever global sales in Q1, 2025

Lamborghini has kicked off 2025 with commanding financial performance and global sales for Q1, continuing its streak of consistent growth despite global trade tensions and uncertainty. In the first quarter, the Italian marque delivered 2967 vehicles (its best ever first quarter), and generated €895.2 million in revenue, marking a 29.6 per cent year-on-year increase.

Operating income for the period also surged, climbing to €248.1 million, up 32.8 per cent compared with Q1, 2024. Stephan Winkelmann, chairman and CEO of Automobili Lamborghini, said:

“The results from the first quarter confirm the strength of our brand, even in an uncertain economic context. Global demand remains high, and the figures recorded demonstrate once again the validity of our strategy to combine performance, innovation and exclusivity, while keeping quality and personalisation at its core.”

2025 Lamborghini Q1 global sales

Helping out with the success is the full-scale production of the Revuelto now underway. This is Lamborghini’s first V12 plug-in hybrid supercar. Alongside it, the recently launched Urus SE – an electrified version of the brand’s popular SUV – has broadened Lamborghini’s appeal and helped attract a more diverse customer base.

Deliveries have been spread across major global markets, but the EMEA region led the charge with 1368 units (up 7 per cent), followed by the Americas with 1034 units (up 21 per cent), and APAC with 565 units (up 14 per cent). The United States remained Lamborghini’s single largest market, with 933 deliveries in Q1, ahead of Germany (366), the UK (272), and Japan (187).

Despite external headwinds, including unstable trade policies and broader economic concerns, Lamborghini’s order books remain full, with the Revuelto currently carrying a waitlist of more than two years.

Lamborghini HQ Italy

In Australia, Lamborghini delivered 82 vehicles in the first three months of 2025. That’s up an impressive 78.3 per cent compared with the same quarter in 2024. It’s neck-and-neck between ‘coupe/convertible’ models and the Urus, with 43 units and 39 units, respectively.

With this strong start to the year, Lamborghini says it remains firmly on track to continue its evolution toward an electrified future, without compromising the performance DNA that has made it one of the most desirable auto brands in the world.

Brett Davis

Brett started out as a motor mechanic but eventually became frustrated working on cars that weren't his. He then earned a degree in journalism and scored a job at Top Gear Australia back in 2008, and then worked at Zoom/Extreme Performance magazines, CarAdvice, and started PerformanceDrive/PDriveTV in 2011 with Josh Bennis. He's now the owner and managing editor here at Driving Enthusiast.

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