Lamborghini has reported its full global sales for 2024, posting record numbers once again and an increase of 6 per cent on 2023 sales.
The Italian supercar maker delivered 10,687 vehicles to global markets in 2024, up 6 per cent on 2023. It was yet another record year, following the 2023 record of 10,112 sales. Speaking about the results, Stephan Winkelmann, chairman and CEO of Lamborghini, said:
“The results highlight the success of strategically balancing supply and demand, along with a well-calibrated order portfolio, strengthening the brand’s desirability and the residual value of our products.”
What regions were the most popular for Lamborghini? Europe, Middle East and Africa (EMEA) reported the most sales, with 4227 units (up 6%), followed by the Americas with 3712 units (up 7%), and then Asia Pacific with 2748 units (up 3%).
Lamborghini says its top model was the new Revuelto, which is sold out until 2026. The Huracan came in second, with production ending this year, followed by the Urus. Lamborghini introduced the new Urus SE plug-in hybrid in 2024, which will replace the Urus S and Performante.
In Australia, the brand reported 273 sales, according to VFACTS figures. That’s up 13.3 per cent on 2023. The most popular model line locally was “coupe/convertible”, with 165 units, and the Urus making up the remaining 108 units.
