Renowned off-road UK-based specialist, Arctic Trucks, has come up with a rugged enhancement kit for the new 2025 Toyota LandCruiser Prado 250 Series, called the AT37.
Scheduled for launch in second quarter of 2025, this extensively re-engineered package blends Toyota’s legendary reliability with Arctic Trucks’s expertise in extreme off-road mobility. It has been developed in collaboration with Arctic Trucks’s Iceland and UK teams, alongside Toyota Africa distributor CFAO.
The AT37 boasts 37-inch BFGoodrich All-Terrain or Mud-Terrain tyres mounted on forged alloy wheels, promising unparalleled grip and durability in challenging conditions. To accommodate the oversized tyres, Arctic Trucks re-profiled the Prado’s body, while extending the wheelbase and track width for better clearance and stability.
A standout feature is the bespoke suspension system, co-developed with Dakar-winning specialists R53 Suspension. This system includes two-way adjustable mono-tube dampers with hydraulic bump stops and longer travel front coilovers, offering a 40mm lift and “superior” comfort across varied terrains.
Visually, the AT37 showcases Arctic Trucks’s signature widebody wheel arches with integrated recesses for tyre pressure monitoring and central inflation system. Enhanced mud guards, high-grip side steps, and black and ‘lava’ red detailing throughout the bodywork and interior add to its rugged appeal.
Inside, unique gear selector trims, custom mats and sill plates emphasise exclusivity, while the discrete rear multifunction tow bar adds versatility for towing and accessory mounting.
Compatible with all Prado engine and transmission configurations, the AT37 will be available in markets including Europe, North America, Africa, and the Middle East. Arctic Trucks UK managing director Peter Smith said:
“This collaboration of teams across the Arctic Trucks group has resulted in a vehicle that is truly fit for use in any market. Combining our three decades of off-road expertise with technology and innovation from the UK supply chain has achieved outstanding results and reaffirms our ongoing commitment to delivering complete vehicle solutions for both work and play.”
See below for the modification and enhancement highlights:
- Extensive Arctic Trucks re-engineering to frame, body, bodywork and more
- 10-piece Arctic Trucks widebody package, featuring recessed AT tyre pressure detail (body
colour & textured black) - All-new 17×10 Arctic Trucks ‘Heritage’ dual-valve forged alloy wheels (satin black)
- 37in (37×12.50 R17) BFGoodrich All-Terrain T/A KO3 or Mud-Terrain T/A KM3 tyres
- New optimised and elevated Arctic Trucks & R53 2-way adjustable performance suspension
system, featuring longer travel front coilovers, rear dampers and springs (elevation: +40mm) - Wider track and extended wheelbase (rear axle relocation) for improved clearance, comfort
and stability - Arctic Trucks and Toyota speedometer, TPMS and TSS re-calibration
- Robust extended profile Arctic Trucks aluminium and high-grip rubberised side steps
- Discrete Arctic Trucks 2in rear multifunction receiver hitch
- Contoured and integrated Arctic Trucks off-road mud guards, front and rear
- Arctic Trucks premium interior carpet mats (black & lava)
- Distinctive Arctic Trucks AT37 black & lava badging and detailing package (fender flares, doors,
side steps, tailgate, wheels, mud guards, gear selector, dash binnacle, sill plates, interior mats,
receiver cover) - Arctic Trucks locking wheel nuts
- Arctic Trucks torque wrench
- Unique Arctic Trucks Land Cruiser 250 / Prado AT37 Certificate of Authenticity
