Hyundai has pulled the covers off its outrageous new Concept THREE, an all-electric compact car that presages a daring new IONIQ 3. The reveal took place at the IAA Mobility 2025 event in Munich, marking Hyundai’s return to the show after a four-year hiatus.
As the first compact EV concept under the IONIQ sub-brand, Concept THREE is a clear statement of intent. The vehicle measures 4287mm in length and features what Hyundai calls its “Art of Steel” design language, drawing inspiration from the properties of steel to create flowing volumes and defined lines.
The design incorporates Parametric Pixel lighting, a feature seen on other IONIQ models, now with a new gradient effect. It also shows off muscular wheel arches and a transparent rear spoiler.
The interior focuses on sustainability, with plans to use materials such as ocean waste textiles and lightweight aluminium foam. It also includes “Mr. Pix” – a symbolic character integrated into the design for a playful touch.
According to Xavier Martinet, president and CEO of Hyundai Motor Europe, the concept represents the next step in the company’s electrification journey, combining practical urban dimensions with a design that is emotionally resonant.
The Concept THREE’s debut aligns with Hyundai’s strategy to offer an electrified version of every model in Europe by 2027 and introduce 21 new EV models globally by 2030. The brand sees Europe as a key market for its electrification roadmap, driven by the increasing demand for compact, sustainable vehicles in urban centres.
