Genesis has once again secured the top spot in the J.D. Power Tech Experience Index (TXI) Study in the USA, ranking the highest overall brand for 2025 for the fifth consecutive year. This year’s study was compiled based on feedback from 76,230 owners of 2025 model year vehicles, after the first 90 days of ownership.
The luxury marque achieved the strongest Innovation Index score among all carmakers thanks to its consistent rollout of advanced and user-focused technologies across its lineup. It scored ahead of Cadillac and Lincoln. Parent company, Hyundai, scored highest for the non-premium brands.
The TXI Study evaluates 40 different technologies across five categories, including comfort and convenience, driver assist, electric vehicle functions, connected vehicle features, and smart vehicle systems. Scores are based on a 1000-point scale that considers both adoption rates and execution, measuring not only how much owners like the features but also how easy they are to use without issues. A score of problems per 100 vehicles is then calculated (PP100).
Adding to the accolades, the Genesis GV80 SUV received the Connected Vehicle Award in the premium category for its phone-based digital key system, known as Genesis Digital Key 2. This feature allows owners to access their vehicle using a smartphone or smartwatch, with compatibility spanning Apple Wallet, Google Wallet, Samsung devices, as well as watchOS and Android smartwatches.
Other general findings from the study this year? Customers are liking some tech features more and more, such as smart climate functions that can automatically heat or cool the cabin. The score for these technologies improved from last year, with the PP110 dropping by 6.3 problems.
Conversely, technologies that relate to ‘car wash mode’ seem to be problematic. The idea is this mode, when activated, prepares the vehicle for a car wash; the auto wipers are disengaged and the windows are automatically closed. However, it seems customers are finding this mode too hard to find or too slow to engage.
At the bottom of the list, Chrysler and RAM reported 346 PP100 and 381 PP100, respectively, well below the study average of 504. See below for the full results.
