Audi is readying a concept for the 2025 Munich motor show (IAA 2025), which will feature references to the Freeman Thomas-designed TT of 1998, as well as the Avus quattro concept of 1991.
A new video on Instagram showing the original TT, Avus and Auto Union race car of the 1930s gives clues as to the inspiration of the soon-to-be-revealed concept.
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Expected to be a statement of intent from the company’s new designer, Massimo Frascella, the company’s CEO, Gernot Döllner has enthusiastically proclaimed:
“The absolutely fantastic aspect is that it seems that he [Frascella] somehow had Audi in his mind for his whole career. Now is the time to let Audi out of the mind of Massimo Frascella.”
He added that it will be “a bold step for the brand” which would “would look to the future and the strengths of Audi design, for clarity and to bring that to the future, not copying the past”.
Solid proof is thin on the ground, but rumours of an electric TT revival have persisted for some time now. It’s expected to feature all-wheel drive, at least in the top-spec models, as well as a low-profile coupe body.
The Bahaus styling of the original, featuring perfect arcs became an Audi hallmark into the 2000s. It is one of Audi’s most iconic designs of all time.
The press day is Monday, September 8, so check back for news and developments from the 2025 Munich motor show.
